An Hour with the Author – BECOMING TRADER JOE

$250.00

Spend an HOUR with the AUTHOR.

* * * Max: 25 Attendees * * *

If you love the store, you’ll love this hour! Co-Author Patty Civalleri will take you through the mind, thoughts and experiences of “Trader” Joe Coulombe, the founder of Trader Joe’s, as he worked through trial-and-error to establish what has become America’s Sweetheart Grocery store.

Joe was the consummate Entrepreneur! You’ll understand why this book is HIGHLY recommended by the Dean of the STANFORD GRAUATE SCHOOL OF BUSINESS.

Learn about (read more):

Spend an HOUR with the AUTHOR.

* * * Max: 25 Attendees * * *

If you love the store, you’ll love this hour! Co-Author Patty Civalleri will take you through the mind, thoughts and experiences of “Trader” Joe Coulombe, the founder of Trader Joe’s, as he worked through trial-and-error to establish what has become America’s Sweetheart Grocery store.

Joe was the consummate Entrepreneur! You’ll understand why this book is HIGHLY recommended by the Dean of the STANFORD GRADUATE SCHOOL OF BUSINESS.

Learn about:

  • Building a Brand the Trader Joe way
  • Joe’s Pillars of Differentiation – How did he intentionally PLAN for Trader Joe’s to be ‘different’ than the other grocery chains?
  • Product examples of Differentiation
  • The Trader Joe’s ‘cult’: was it really intentional?
  • The legal Wine loophole that ‘fit a truck’
  • What drove Joe to drop the ‘Pronto’ and establish the ‘Trader’?
  • Dozens of immediatly applicable Entrepreneurial Tips
  • Why did Joe sell the company?

Patty’s enthralling and enthusiastic style of story-telling will get you so revved up that you’ll never see the stores the same way ever again!

Remember to get your Signed Copy of “Becoming Trader Joe” right here. Or, feel free to get it from Amazon.com (unsigned, of course.) This book (along with their fav beverage!) makes the best Father’s Day gift around!

Weight 1.2 lbs
Dimensions 8.5 × 6 × 1 in

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