An HOUR with the AUTHOR – Trader Joe

Grab this unique opportunity to spend a 1-hour Zoom call with Author Patty Civalleri. Get the inside story from the co-author of the Best Selling book “BECOMING TRADER JOE.”  This is Joe’s founding story of America’s Sweetheart Grocer, Joe Coulombe, depicting his trials and tribulations, pitfalls and victories as he built the solid foundation of the wildly popular Trader Joe’s grocery chain.

Commonly Covered Topics:

• How it all began
• Employee philosophies and practices
• Buying perspectives
• Pillars of Differentiation
• Loopholes: how to find them & how to exploit them
• Creative selling/marketing on a non-existent budget
• Community support as the best marketing tool out there
• Dissuading Store Robberies
• Selling Trader Joe’s
• Regrets?

Once ordered, you will be contacted by Author Patty Civalleri to schedule the best date for you and your group to meet and get your trip started – ahead of time!

Great for Bloggers, Vloggers, Press/Media, Interviewers, Classrooms & Lectures

Here is a unique way to set your business apart from your competition. Discover how Joe differentiated the store to the degree that everyone notices the difference every single time they enter the stores. Then learn how to apply Joe’s method of differentiation to your business – whether you are all about products OR services. This online interview will capture exactly what you need to clarify and crystallize Joe’s concepts in your own head, then apply them to your business.

This is NOT a “ho-hum” session.

You and your audience will be so jazzed up by the end of the session that they will want to begin applying some changes to their business right away! This is a fantastic way to get everyone’s confidence up and their engines revved to enable them to start down the road of separating themselves from their competition.