Visualize your more-fulfilled life!
Book Launches, New Products, Speaking Events, Travel-with-the-Author Trips, oh my! I'm happy to keep you posted.
COMING ~ June 2021
Pre-ORDER through Amazon® with 1-Click convenience.
Becoming Trader Joe:
How I Did Business My Way and Still Beat the Big Guys
Roll up your sleeves because you're going to LOVE JOE's STORY as much as you LOVE GOING into the STORE!
This is the real story of the evolution of one of the most loved businesses in American history: Trader Joe's.
Written by "Joe" himself (with Patty Civalleri), this book is packed with ideas to inspire today's entrepreneurs on the road to building their own success stories.
Joe Coulombe founded what would become Trader Joe’s in the late 1960s and helped shape it into the beloved, quirky food chain it is today. Realizing early on that he could not compete and win by playing the same game his bigger competitors were playing, he decided to build a store for educated people of somewhat modest means.
Are you an ENTREPRENEUR?
Joe has excellent tips and advise, and he shows you how to 'see' things the way he did: Quality, integrity, uniqueness, perseverance. This book will help you to find a clear path toward your goals. How did he choose products? How did he see his customers? How did he treat his employees? Joe set out to create a business with a 'cult' following. Did he succeed? Can you?
~ YOU'RE INVITED ~
The 'Trader Joe' Book Launch will take place in Southern California, June 2021.
If you are interested in attending the Book Launch, let us know where to send your invitation.
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