or just around the Corner to *TRADER JOE's!

Get the latest about upcoming books, trips, products, etc.

Becoming Trader Joe

The story of the building of America's most beloved retail brand, TRADER JOE'S.

Release Date: June 22, 2021
Order from Amazon or a book retailer near you.

Joe Coulombe, the founder of the Trader Joe's, wrote the story of his experience of building the store in the upcoming book "Becoming Trader Joe." The story begins when Joe was a fresh-out-of-college young man working for Rexall Drug. 

For the next 30 years, he tried, failed, tried again, stood against adversaries, laughed, cried, withstood sleepless nights,  and continued to persevere as the consummate entrepreneur during the 20th century. 

Learn to 'think like Joe' so that you can overcome the obstacles that you are experiencing while building your own brand.

The result of a collaboration with Patty Civalleri, this book will delight you with page after page of 'Aha!' moments as you learn the secrets and backstories of the creation of Trader Joe's.

"Trader" Joe Coulombe, the man with the kind face and easy smile, holding a birthday gift he received from a friend.

Book - Becoming Trader Joe

The NEW SPIN on Travel

shop now

I am thrilled to announce the launch of my new SPINNER BOARDS. Instead of following the masses to the limited 8-10 sites in Rome, Venice and Florence, now you can SPIN your way through your vacation. These cities are thousands of years old, and have so much more to offer than just a few sites. But the masses will never know them because they follow the crowds. But with my new SPINNER BOARDS, you will see more and go WAY deeper than most visitors to Italy. Watch the video.

The Spinner Board is FREE when you buy a printed travel book from this site only.
Otherwise, they are only $8.99 in my shop!
(This offer applies to the printed version of these books only: "ROME Keys to the Ancient City, FLORENCE Gems & Giants, and VENICE Keys to the City.)

How the Travel SPINNER BOARD Works

Step 01

Spin the Spinner. It'll land on a location with a number. Take note of that number.

Step 02

Turn the board over to its back side. Find your number. Instantly see where the site is located in the city.

Step 03

Open the book that matches with your city:
ROME, Florence, Venice. Remember that little number? Open the book to that page to read all about today's destination.

Step 04

Fold it up and put it back in your purse or backpack.

It WON'T weigh you down!

shop now


What the Pro's say...

Jack canfield

Author "Chicken Soup for the Soul"

"Where were these books when we were doing seminars in Italy? I own many travel books, but Patty's are uniquely different. There really IS a better way to travel!"

Dr. Zahi Hawass

Minister of the Supreme Council of Antiquities, Egypt (ret.)

"As the author of nearly 50 travel books, I know travel books. Patty has done something very unique here. She has a way of making you 'see' your trip differently - not just eat, drink, then leave. You will go deeper and leave more satisfied with Patty's books."

*The book "BECOMING TRADER JOE" is the personal Story of Joe Coulombe, the Founder of Trader Joe's.  It is in no way associated with or endorsed by TRADER JOE'S Corporation, it's owners or its  management.