Florence
is not a Destination.
It's a World You Step Into!
If you’ve ever stood in front of a masterpiece and thought: “I know this is incredible… but I don’t really understand why.” YOU'RE NOT ALONE. You don’t need an art degree. You don’t need to memorize history. You just need to know what to look for, where to find it, and why it matters.
This book will change everything for you - and your vacation!
THIS BOOK IS FOR YOU IF...
- You love history, art, and the stories behind them
- You want to stand in front of greatness & actually get it
- You want to avoid the crowds but not miss anything important
- You are a deeply curious traveler who wants to go slowly, not rush
- You have always wanted to know how to 'see' art and sculptures without going back to school
This book was written for travelers like you!
Ready to discover
the REAL Florence?
Inside, you’ll discover over 100 meaningful sites, connected through the lives of
the artists, thinkers, and visionaries who built the Renaissance.
CUT THROUGH THE NOISE
You’re guided to over 100 meaningful sites and stories—the real stories. The ones most travelers miss entirely. Understand why Florence is one of the most important cities in Western history. Most visitors miss the point!
MEET THE GENIUSES
Did you know that Michelangelo,da Vinci,Donatello,Raphael,Macchiavelli,Dante and Botticelli all came from Florence? And they all KNEW each other? Follow them and their works around Florence. Eye opening!
DECODE ART SIMPLY
No artsy jargon. No high falutin lingo. Just clear, human explanations that show you what you're looking at, how to 'see' it — and suddenly, masterpieces start speaking to you. Directly. This is life changing!
BE INSPIRED TO SLOW DOWN
Because Florence is tiny and walkable, it's not a sprint: pause longer, look deeper, sit higher (preferably on a rooftop with a glass of wine). Take time to ponder, to reflect. Therein lies the magic and how to find it.
Spending an hour with the Author BEFORE your trip will be the BEST SPEND of your whole trip!
A VISIT TO FLORENCE COULD ACTUALLY CHANGE THE WAY YOU SEE YOUR WORLD!
IF YOU LET IT.
FOLLOW IN THE FOOTSTEPS OF THE GREATEST RENAISSANCE ARTISTS
& THINKERS
- Michelangelo & da Vinci
- Raphael & Botticelli
- Dante & Machiavelli
- Galileo & the Medici
- The greatest artworks in the West
UNDERSTAND WHY FLORENCE IS SO IMPORTANT TO ALL OF EUROPE
- What was the Renaissance?
- Why was it so important?
- How did it start in Florence?
- Who made it all happen?
- Why do we care today?
UNDERSTANDING THE RENAISSANCE WITH ILLUSTRATED CONTEXT
- Difference between the Renaissance & the Baroque styles
- How to 'see' paintings & sculptures
- What the artists were trying to say
- Learning the symbolism in every piece
HIDDEN GEMS &
LOCAL SECRETS
- What is hidden in alleys & corners?
- Secret rooftop views & lounges
- How to understand the architecture
- Dungeons, passageways & caves
- Tuscan food & the BEST Gelato
FLORENCE: Gems & Giants
FLORENCE FunBook
FLORENCE Oversized Stickers
FLORENCE: An Hour with the Author
WHY IS THERE SO MUCH ART EVERYWHERE?
After nearly 1,000 years (the 'dark ages') of not being allowed to speak their minds, art began to pop up that symbolized the thoughts and ideas of a huge population being hushed by the Orthodoxy. This concept of ideating through art caught on so significantly that Art became the 'voice' of the people creating a social movement that spread throughout all of Europe. This movement was dubbed "The Renaissance" ("The Awakening") and defined the concept of Humanism, a concept not known for nearly 1,000 years. That concept evolved into what we now know as Human Rights.
This huge awakening began in Florence. Needless to say, Florence was a significantly pivotal point in the history of Western Europe. How's THAT for important?
LEARN HOW TO SEE (READ) ART
- What to look for
- Symbolism decoded
- Why it matters
NO ART DEGREE REQUIRED -- JUST CURIOSITY
WHO ARE THESE GUYS & WHY DO THEY MATTER WHEN I JUST WANT TO SITE-SEE?
Unlike other cities, Florence is less about the buildings and more about the people. These men, among many others, and their works were chiefly responsible for changing the Western World after nearly 1,000 years. So visiting Florence is all about following these guys (and many more!) around the city to see the secrets they left behind for your enjoyment. Now, THIS is why we travel!
By the way, these guys left behind plenty of structures for you to enjoy while you're following them around the city. For example, Michelangelo and Raphael, although we remember them as artists, they were also architects - because 'architecture' wasn't a thing yet, so people hired artists to design their important buildings. That's why so many buildings in Florence are so fabulous to look at, inside and out!
FOR DEEPLY CURIOUS TRAVELERS WHO WANT MORE
Go beyond the surface. Discover the real stories behind the arts.
FOR TRAVELERS WHO HATE FOLLOWING CROWDS
Insider tips & local secrets lead you to the best things to notice
TRAVEL SLOWER, NOT FASTER, KEEP YOUR INDEPENDENCE
Savor the Florence at your own pace and make every moment more meaningful to you.
ROOFTOP LOUNGES TO COOL OFF AND PONDER
Handpicked rooftop retreats with breathtaking views, great drinks & room to breathe.
SPINICITY: THAT POPULAR GENIUS PLANNING TOOL
Included in everye book! Plan smarter, save time, and create your perfect Florentine experience.