Hour With the Author – Becoming TRADER JOE

Description

How do you break into an industry already crowded with giants—and give people a reason to choose you instead? An Hour with the Author – BECOMING TRADER JOE brings you face-to-face online with Patty Civalleri, co-author of Becoming Trader Joe, to explore how founder Joe Coulombe thought differently in a business dominated by huge supermarket chains. Discover how he questioned assumptions, recognized overlooked customers, and built a distinctive business by making choices his larger competitors weren’t making. Together, we’ll explore what his unconventional approach can teach you about spotting opportunities, standing out, and turning limitations into advantages. Limited to 15 people, this lively one-hour online conversation offers room for your questions and fresh ways to think about your own challenges. Whether you’re building a business or simply fascinated by an original thinker, come discover how Joe found room in a market that looked full.

Commonly Covered Topics:

• How it all began
• Employee philosophies and practices
• Buying perspectives
• Pillars of Differentiation
• Loopholes: how to find them & how to exploit them
• Creative selling/marketing on a non-existent budget
• Community support as the best marketing tool out there
• Dissuading Store Robberies
• Selling Trader Joe’s
• Regrets?

Once ordered, you will be contacted by Author Patty Civalleri to schedule the best date for your Hour with the Author.

Great for Bloggers, Vloggers, Press/Media, Interviewers, Classrooms & Lectures

Here is a unique way to set your business apart from your competition. Discover how Joe differentiated the store to the degree that everyone notices the difference every single time they enter the stores. Then learn how to apply Joe’s method of differentiation to your business – whether you are all about products OR services. This online interview will capture exactly what you need to clarify and crystallize Joe’s concepts in your own head, then apply them to your business.

This is NOT a “ho-hum” session.

You and your audience will be so jazzed up by the end of the session that they will want to begin applying some changes to their business right away! This is a fantastic way to get everyone’s confidence up and their engines revved to enable them to start down the road of separating themselves from their competition.